Job title:
Social Media Planner
Contract type:
Permanent
$ads={1}
Specialisation:
Marketing & Advertising
Reference:
PR/111458
Contact details:
Ungkulpat Engkarattapun (Patt)
Contact email:
ungkulpat.e@jac-recruitment.com
Job published:
June 27, 2023 14:35
Advertising Service
Job Description:
- Conduct analytical research for client social media campaigns through competition analysis, audience identification, goal formulation, and client social media analysis across all social media channels, including but not limited to Facebook, Instagram, and Line Official Account.
- Create a data-driven strategy using analytical research by determining the client's key objectives, projecting the outcome, establishing KPIs for social media, providing creative advice on content and art design, Allocate a campaign schedule and spending budget for Facebook, Instagram, and the official Line account, among other social media platforms.
- Conduct and oversee monthly team meetings, creative brainstorming sessions, and media planning for social campaign teams.
Main Responsibilities:
- Participate in and support onboarding, quarterly, and ad hoc crisis management meetings as necessary.
- Support and work along with senior team members and others on social media/KOL campaign pitches for various levels of clients while maintaining the consistency of campaigns and brands.
- Develop social media plans, put them into action, oversee their effectiveness, and do this for all of our social media clients.
- Keep up with social media news and have a basic understanding of client initiatives.
- To evaluate the success of posts and campaigns, use analytical tools.
- Determine what makes a campaign successful and how to assess that accomplishment.
- Work together on social media campaign pitches with the strategy and client service teams for all types of clients as well as with other cross-teams as needed.
- Create content planning and insights-driven channel social strategies from inception through post-launch for all organic social platforms for special launches and projects.
- Together with the Ad Optimization team, design trials to improve strategy and produce performance reports with practical insights.
- Assist in finding the most appropriate influencers and support client campaigns.
- For influencer campaigns, create moodboards and comprehensive influencer briefs.
- Create an influencer campaign timeline, a report on the campaign, keep track of all the influencers' content, and make sure the campaign runs smoothly and payments are made on schedule.
- Keep your finger on the digital marketing pulse to spot opportunities that will benefit Primal and our clients.
- By regularly sharing information that can improve abilities or job performance, support the team and all company members.
- Fill in any training material gaps and actively collaborate with management to upskill your workforce.
- Actively disseminate discoveries and ideas that could be put to use to boost team productivity and efficiency.
- Bolster and advance corporate aims and objectives
$ads={2}
